High prices are highly profitable

10 is the red star brand "Beijing old yogurt" in the marketing links of the report, doubt caused a debate on "old yogurt" origin, after-sale, brand debate, and it was only old yogurt industry development status of a miniature. In 2008, qinghai small west cow will this bowl outfit, price "costly" yogurt products into the market, rapidly gained widely accepted by consumers, mengniu, yili, WanDaShan, jun LeBao such a number of well-known domestic enterprises are scrambling to FengYongErShang milk "imitate". However, reporter survey found that different brands of "old yogurt" in shape, taste, composition, etc is endless and same, industry of "old yogurt" lack of uniform production standards and specifications.

Beijing lifted "old yogurt" hot

In 2008, qinghai small west cow "borrow" tao of Beijing business committee held in foreign trade, unit price near county of 10 yuan qinghai specialties old yogurt into the Beijing market. The journalist visit Beijing more supermarkets see, only in the past two years time, WanDaShan, mengniu, hongxing etc. Large milk ten-thousand-enterprise production "northeast old yogurt", "Mongolia old yogurt" and "Beijing old yogurt" has become these stores selling goods.

According to information, with the ordinary milk fermented yoghurt first, stirring after different filling, old yogurt belongs to the solidification, you need to type yogurt first filling sealing milk semi-finished again after fermentation. The production process is the older, so called "old yogurt". However, despite the current home to more than milk enterprises are launched "old yogurt", but these goods has obvious difference. Many consumer reaction, and different brands of old yogurt palate difference is bigger.

Reporter through survey found that at present in Beijing sell most of the old yogurt price in each bowl 4 yuan, the price is low star brand Beijing old yogurt also with 3 yuan/bowl sales, is almost common yoghurt twice the price.

In the personage inside course of study, it seems, mengniu, yili and ternary due to large scale enterprises such as common milk, yoghurt market in China business is highly competitive, profit was further compression. In this case, the market sell like hot cakes of qinghai old yogurt price is high, and the old yogurt concept "indoctrinate" to the consumer of qinghai small west cow, only in 2009 sales to nearly 1 million yuan, this brand sales last year but also may double. In dairy market in succession to seek innovation era, qinghai old yogurt the appearance of let many milk ten-thousand-enterprise shine at the moment.