Macro global vice president and president of China, Rensi SAN FRANCISCO, September 29 morning news, the macro global vice president and president of China, Rensi Tuesday an exclusive interview with Sina science and technology, said, super pole this is the future of the notebook, but still a few years to become the market mainstream; macro will promote ultra very price decline next year to 5000-6000 level, so that sales will account for 20-30% of the total sales of the macro .
Video: interview with macro CEO Rensi media sources: Sina Technology Chao pole this is the future
macros, this month introduced the first equipped with the Intel i5 processor Ultrabook ultra- very hummingbird S3, two versions priced at 7999 yuan and 9999 yuan. Rensi super pole this is the future of the notebook is the embodiment of the latest technology, but still needs several years to become the market mainstream products; He pointed out that Acer will be the super-pole of this based products, the introduction of thinner and strong ultra pole of this.
He further said that the macro will drive the super pole in this price further decline is expected next year could be reduced to 5000-6000 level; with the ultra-pole of the price decline,MBT Imara, its market share will gradually increase . Rensi is expected sometime next year, the super pole will occupy 20% -30% of the macro computer sales. This is still the market
Internet
market research firm Gartner had expected 2011 global sales of tablet PCs will reach 63.6 million units, an increase of 261.4% from 17.6 million units in 2010. Apple iPad's market share will reach 73.4 percent, down from 83 percent in 2010. With the rapid growth of the Tablet PC, netbook and notebook markets have been significantly affected.
but Rensi that the Tablet PC is different from the notebook computer,MBT Shoes Tembea, consumers still need a full-featured products, and therefore the Internet is still the market space; but faced with the threat mainly from low-cost notebook. He predicted that the Internet will continue to exist, but the future will only account for 4% -5% of the market share.
optimistic about Microsoft's tablet platform
it comes to macro tablet strategy, Rensi said, Google Andrioid system in the flat panel market failed to obtain the reduction, performance is far less than the smartphone areas. ; In addition, Google also faces competition from Microsoft. He said that the macro long-term relationship with Microsoft, but Windows 8 touch performance is very good, the product is more stable thin; Microsoft is the combination of hardware and Windows advantage to understand the potential of its platform, is adjusted based on the Windows features of the hardware, and very successful.
Rensi said, Google has $ 12.5 billion acquisition of Motorola (microblogging) mobile, because I hope to have the appropriate hardware and software products, perhaps Google thinks the existing platform and can not meet the target, so plans to create their own software and hardware platform. He stressed that if Google is successful integration of hardware and software, may become a second Apple, but this model is difficult to achieve, so Google must also HTC, Samsung (microblogging) Asian manufacturers. (Zheng Jun)
below for the interview
Sina Technology: thank you for an interview with Sina, you led the macro department has two years time, how do you evaluate these two results for the year?
Rensi: I am pleased to accept the invitation, an interview with Sina. Macro last year's performance in the Chinese market is very good, tripled revenue growth, market share has doubled. I am pleased with this performance, but we still have a long way to go on the market there is a great opportunity and potential.
Sina Technology: the second quarter of this year, Lenovo has been beyond the Acer to become the world's third-largest PC maker, Acer has encountered the problem of inventory, Acer plans to how to solve the inventory problem?
Rensi: Lenovo's strength reflected in the macro to the poor performance of regional markets, mainly in Europe, Middle East and African markets, mainly due to high inventory levels. These stocks has been cleaned up, if you look at the European market, according to market research firm Gfk data, the macro in the European market share is 33%, which is equivalent to three times that of Lenovo's market share. I expect that, with the inventory issue has been resolved, we will regain market position.
Sina Technology: At the same time, the macro China to hand over with excellent results. Macro in the second quarter shipments grew more than doubled, what is the driving force behind?
Rensi: Over the past two years, we put a lot of effort to build consumer channels, we have increased market coverage and strengthen the brand-building. Compared with two years ago, Chinese consumers are now more receptive to like macros brand, which is more conducive to our product sales, this is the first point. The second point is that our success to the corporate market, which is the Founder of the PC business, which significantly increased the value of our business in China.
Sina Technology: Do you plan how to integrate the Founder of the business?
Rensi: the one hand,gucci handbag, we enhance the business strategy, we focus on the Founder professional commercial business is gradually migrate to the macro brand, is the professional market, the gradual introduction of macro notebook computers and other products. In the consumer market, we are taking advantage of the the Founder channels to enter the rural market, with the macro brand strength. So far very successful in this regard.
Sina Technology: Lenovo CEO Yang Yuanqing said that Lenovo plans to become the world's largest PC company. That macro plan beyond the association in the Chinese market?
Rensi: In the business world does not like the Olympic games, if you in the game first, second and third. In the business world, your goal is growth and profitability, and ultimately your market position is just reflection of results. You will not market position and get extra points and money rewards. Of course, companies will want to increase market share, and hope to achieve profitability and growth. In the present situation, our business growth,Cheap Pandora Charms, we are still a profit, it is very good.
Sina Technology: China is the largest market in the macro, if you have specific plans for growth of the Chinese market?
Rensi: Of course. The Chinese market is becoming the world's largest IT market, larger than the U.S. market,Mens Air Max 2009, the most dynamic market. We will continue to invest in the Chinese market next year's goal is to enter the rural market, into the market of small cities and towns. This is our next step should be done. We are also concerned about the large business customers, this is two areas of our planned expansion in the Chinese market.
Sina Technology: macro recently launched ultra-pole of this, whether it has formulated a sales target?
Rensi: I think the super pole this is like a window, is the future of laptop computers. With ultra-pole,MBT Online, the macros and other branded PC product features for the next year to show the user. Pricing occupy a very important position, next year's price level will fall. I think this is a very meaningful product, showing that the products on the basis of years of design, able to support a strong combination of Microsoft and Intel (the Wintel). More ultra pole this as a flagship product, next year we will introduce a more streamlined, more flexible platform, then this design will gradually become the mainstream of a standard market design.
Sina science and technology: ultra-pole in this price when they could be reduced to the level of 5000-6000 yuan?
Rensi: I expect that next year can be achieved at this price.
Sina Technology: What is so super pole this market positioning? From top to bottom, followed by netbooks, notebooks and ultra-pole of this? Or future super pole this will completely replace the current notebook market?
Rensi: I think the super pole this will be an earlier version of the new generation of notebook computers, the future will be more thin. Super pole will dominate the market, the reason is very simple but still take several years, the need for a complete supply chain support, such as memory, modules, and so need to adjust the design, it takes some time, until sales reach a certain level, with standard parts formed competition. I expect this trend next year there will be ultra-pole prices will further decline. Perhaps one day we do not talk about ultra-pole of this, but talk about the specifications and super this very same laptop.
Sina Technology: other manufacturers will launch ultra-pole of this product, then the macro products unique?
Rensi: macro strategy has been the introduction of market-related innovation, then what is related to innovation? Related innovation is useful to the users new features and innovations to improve the user experience, enabling them to more easily complete the task, to achieve a more casual, more enjoyable life. Hongchao very quickly, immediately available, comparable to other high-capacity products and hardware comparable. We try to understand customer needs. According to their needs fast boot and shutdown, the use of their laptops like consumer electronics, there will be a very long start-up time and storage time. Ultra-pole of this provision of the new features users really like. In addition, we will super-pole of this product compared with competitors' products, my personal view is that the macro in the design and characteristics of the most prominent. I am pleased to see that the IT industry a lot of design factors such as laptop computers have become consumer products proud, beautiful light. I think that the super pole this is the right product at this stage.
Sina Technology: that macro next year's ultra-pole of this sales target?
Rensi: I believe that the proportion of its sales to total sales would far exceed the 10%, I expect the coming year will be very involved in the development of this business, to promote ultra-pole this. I think that sometime in the next year, ultra-lightweight pole on this platform product sales will account for 20% -30% of the total sales. Although hard to say that the market share for the year will continue to rise, but the market share for each quarter will be increased.
Sina Technology: Apple iPad Tablet PC netbook and notebook markets are a great hit, do you think the netbook market?
Previous A 2 Next
Share:
interview with macro CEO Rensi media Source: Sina Technology Play Video> Related reports: macro will be launched in Japan in the competent tablet PC for reading comics macro Europe: HP Management layer turbulence is a great opportunity macro salvation: lost third place in the world look forward to the laptop and then recommend the outbreak of microblogging | SAN official microblogging
Video: interview with macro CEO Rensi media sources: Sina Technology Chao pole this is the future
macros, this month introduced the first equipped with the Intel i5 processor Ultrabook ultra- very hummingbird S3, two versions priced at 7999 yuan and 9999 yuan. Rensi super pole this is the future of the notebook is the embodiment of the latest technology, but still needs several years to become the market mainstream products; He pointed out that Acer will be the super-pole of this based products, the introduction of thinner and strong ultra pole of this.
He further said that the macro will drive the super pole in this price further decline is expected next year could be reduced to 5000-6000 level; with the ultra-pole of the price decline,MBT Imara, its market share will gradually increase . Rensi is expected sometime next year, the super pole will occupy 20% -30% of the macro computer sales. This is still the market
Internet
market research firm Gartner had expected 2011 global sales of tablet PCs will reach 63.6 million units, an increase of 261.4% from 17.6 million units in 2010. Apple iPad's market share will reach 73.4 percent, down from 83 percent in 2010. With the rapid growth of the Tablet PC, netbook and notebook markets have been significantly affected.
but Rensi that the Tablet PC is different from the notebook computer,MBT Shoes Tembea, consumers still need a full-featured products, and therefore the Internet is still the market space; but faced with the threat mainly from low-cost notebook. He predicted that the Internet will continue to exist, but the future will only account for 4% -5% of the market share.
optimistic about Microsoft's tablet platform
it comes to macro tablet strategy, Rensi said, Google Andrioid system in the flat panel market failed to obtain the reduction, performance is far less than the smartphone areas. ; In addition, Google also faces competition from Microsoft. He said that the macro long-term relationship with Microsoft, but Windows 8 touch performance is very good, the product is more stable thin; Microsoft is the combination of hardware and Windows advantage to understand the potential of its platform, is adjusted based on the Windows features of the hardware, and very successful.
Rensi said, Google has $ 12.5 billion acquisition of Motorola (microblogging) mobile, because I hope to have the appropriate hardware and software products, perhaps Google thinks the existing platform and can not meet the target, so plans to create their own software and hardware platform. He stressed that if Google is successful integration of hardware and software, may become a second Apple, but this model is difficult to achieve, so Google must also HTC, Samsung (microblogging) Asian manufacturers. (Zheng Jun)
below for the interview
Sina Technology: thank you for an interview with Sina, you led the macro department has two years time, how do you evaluate these two results for the year?
Rensi: I am pleased to accept the invitation, an interview with Sina. Macro last year's performance in the Chinese market is very good, tripled revenue growth, market share has doubled. I am pleased with this performance, but we still have a long way to go on the market there is a great opportunity and potential.
Sina Technology: the second quarter of this year, Lenovo has been beyond the Acer to become the world's third-largest PC maker, Acer has encountered the problem of inventory, Acer plans to how to solve the inventory problem?
Rensi: Lenovo's strength reflected in the macro to the poor performance of regional markets, mainly in Europe, Middle East and African markets, mainly due to high inventory levels. These stocks has been cleaned up, if you look at the European market, according to market research firm Gfk data, the macro in the European market share is 33%, which is equivalent to three times that of Lenovo's market share. I expect that, with the inventory issue has been resolved, we will regain market position.
Sina Technology: At the same time, the macro China to hand over with excellent results. Macro in the second quarter shipments grew more than doubled, what is the driving force behind?
Rensi: Over the past two years, we put a lot of effort to build consumer channels, we have increased market coverage and strengthen the brand-building. Compared with two years ago, Chinese consumers are now more receptive to like macros brand, which is more conducive to our product sales, this is the first point. The second point is that our success to the corporate market, which is the Founder of the PC business, which significantly increased the value of our business in China.
Sina Technology: Do you plan how to integrate the Founder of the business?
Rensi: the one hand,gucci handbag, we enhance the business strategy, we focus on the Founder professional commercial business is gradually migrate to the macro brand, is the professional market, the gradual introduction of macro notebook computers and other products. In the consumer market, we are taking advantage of the the Founder channels to enter the rural market, with the macro brand strength. So far very successful in this regard.
Sina Technology: Lenovo CEO Yang Yuanqing said that Lenovo plans to become the world's largest PC company. That macro plan beyond the association in the Chinese market?
Rensi: In the business world does not like the Olympic games, if you in the game first, second and third. In the business world, your goal is growth and profitability, and ultimately your market position is just reflection of results. You will not market position and get extra points and money rewards. Of course, companies will want to increase market share, and hope to achieve profitability and growth. In the present situation, our business growth,Cheap Pandora Charms, we are still a profit, it is very good.
Sina Technology: China is the largest market in the macro, if you have specific plans for growth of the Chinese market?
Rensi: Of course. The Chinese market is becoming the world's largest IT market, larger than the U.S. market,Mens Air Max 2009, the most dynamic market. We will continue to invest in the Chinese market next year's goal is to enter the rural market, into the market of small cities and towns. This is our next step should be done. We are also concerned about the large business customers, this is two areas of our planned expansion in the Chinese market.
Sina Technology: macro recently launched ultra-pole of this, whether it has formulated a sales target?
Rensi: I think the super pole this is like a window, is the future of laptop computers. With ultra-pole,MBT Online, the macros and other branded PC product features for the next year to show the user. Pricing occupy a very important position, next year's price level will fall. I think this is a very meaningful product, showing that the products on the basis of years of design, able to support a strong combination of Microsoft and Intel (the Wintel). More ultra pole this as a flagship product, next year we will introduce a more streamlined, more flexible platform, then this design will gradually become the mainstream of a standard market design.
Sina science and technology: ultra-pole in this price when they could be reduced to the level of 5000-6000 yuan?
Rensi: I expect that next year can be achieved at this price.
Sina Technology: What is so super pole this market positioning? From top to bottom, followed by netbooks, notebooks and ultra-pole of this? Or future super pole this will completely replace the current notebook market?
Rensi: I think the super pole this will be an earlier version of the new generation of notebook computers, the future will be more thin. Super pole will dominate the market, the reason is very simple but still take several years, the need for a complete supply chain support, such as memory, modules, and so need to adjust the design, it takes some time, until sales reach a certain level, with standard parts formed competition. I expect this trend next year there will be ultra-pole prices will further decline. Perhaps one day we do not talk about ultra-pole of this, but talk about the specifications and super this very same laptop.
Sina Technology: other manufacturers will launch ultra-pole of this product, then the macro products unique?
Rensi: macro strategy has been the introduction of market-related innovation, then what is related to innovation? Related innovation is useful to the users new features and innovations to improve the user experience, enabling them to more easily complete the task, to achieve a more casual, more enjoyable life. Hongchao very quickly, immediately available, comparable to other high-capacity products and hardware comparable. We try to understand customer needs. According to their needs fast boot and shutdown, the use of their laptops like consumer electronics, there will be a very long start-up time and storage time. Ultra-pole of this provision of the new features users really like. In addition, we will super-pole of this product compared with competitors' products, my personal view is that the macro in the design and characteristics of the most prominent. I am pleased to see that the IT industry a lot of design factors such as laptop computers have become consumer products proud, beautiful light. I think that the super pole this is the right product at this stage.
Sina Technology: that macro next year's ultra-pole of this sales target?
Rensi: I believe that the proportion of its sales to total sales would far exceed the 10%, I expect the coming year will be very involved in the development of this business, to promote ultra-pole this. I think that sometime in the next year, ultra-lightweight pole on this platform product sales will account for 20% -30% of the total sales. Although hard to say that the market share for the year will continue to rise, but the market share for each quarter will be increased.
Sina Technology: Apple iPad Tablet PC netbook and notebook markets are a great hit, do you think the netbook market?
Previous A 2 Next
Share:
interview with macro CEO Rensi media Source: Sina Technology Play Video> Related reports: macro will be launched in Japan in the competent tablet PC for reading comics macro Europe: HP Management layer turbulence is a great opportunity macro salvation: lost third place in the world look forward to the laptop and then recommend the outbreak of microblogging | SAN official microblogging
No comments:
Post a Comment